hitscript

The pipeline

From a product link to a shooting script.

Hitscript runs the research a creative strategist would run, then writes the way the best direct-response teams write. Here is the whole path.

dossier sections
17
desires, avatars, angles
5 × 5
quality checks
13

Three steps. Click through them.

Everything in the panel is from a real run except the script, which is written as an example.

The path, step by step

  1. 01

    Paste the product

    A URL is enough. Brand, name, price, ingredients, claims and reviews are read from the page. No page yet? Describe the product instead.

  2. 02

    Research runs in the background

    Reddit threads, forums, Q&A sites, competitor pages and clinical sources. You watch every step and every count live.

  3. 03

    Quotes are verified

    Each quote is checked character for character against the page it came from and its URL is verified. Anything that fails is dropped, never kept.

  4. 04

    The dossier is written

    Seventeen sections: awareness, sophistication, mass desires, personas, mechanisms, objections, beliefs, competitors. Every claim cites a quote ID.

  5. 05

    Pick avatar, desire, format

    Five of everything, ranked by evidence. Choose the person, the desire, the format, the narrator mode, the hook style and the language.

  6. 06

    Get the script, swap hooks, export

    Three hooks, a beat table with shot direction, a quality gate with per-beat regeneration. Export to Markdown or Google Docs, or send it to production.

What you actually receive

Not a chat window. Files you can hand to a producer, a media buyer, or a client.

  • Research dossier

    Seventeen sections in your market's language, every claim citing a quote ID with a link. Yours to keep and reuse.

  • Strategy screen

    Five desires, five avatars, five angles per desire, each with a score and quote count. Avatars quote their own words.

  • Beat-table scripts

    Three hooks, voiceover and shot direction per beat, captions for muted feeds, production notes kept separate.

  • Native ads

    Long-form confessional or advertorial copy, primary text, five headlines, an image brief and twenty image concepts.

  • Exports

    Markdown, Google Docs, plain text. Production notes stripped from client copies by default.

  • The threads behind every line

    Under each script, the quotes it cites with their links. Read the sources yourself whenever you want.

Thirteen checks on every script

The specific ways direct response goes wrong, checked automatically and shown as fixable notes.

  • Single desiremore than one mass desire is being sold
  • Narrator consistencyvoice drifts between hook and CTA
  • External villainany sentence blames the viewer
  • Symptom groundingfewer than three symptoms traceable to dossier quotes
  • Mechanism namedthe UMS is described but never given a name
  • Friction presentVSL formats missing the friction beat
  • Comparative proofa proof claim stated without a picturable comparison
  • Hedgingregulated category with unhedged efficacy claims
  • Four framesNEW / EASY / BIG / SAFE — report which are missing
  • Hook spreadthe three hooks share one entry emotion
  • Category deaththe script opens by naming a category the audience has dismissed
  • Age fitslang or generational filler present; rhythm mismatched to the age band
  • B-roll specificityany shot direction that is not concretely shootable

Who is talking

The avatar is who is watching. The narrator mode is who is speaking, held from hook to CTA.

  • Confessionalsomeone with the problem, first person, past tense resolution

    “I turn into someone I do not even recognize.”

  • Educatorknowledgeable third party, second/third person

    “Women lose iron every month, so they need the most absorbable form of it.”

  • Founderthe brand's founder, first person origin story

    “I am Shelby, and the answer to my own exhaustion was a food modern women stopped eating.”

  • Calloutdirect address to a named segment, second person

    “If you crave carbs like a maniac the week before your period, this is for you.”

  • Anomalycurious observer posing a puzzle

    “Why do founders taking twelve supplements a day crash harder than the interns who take none?”

Languages: English · Deutsch · Español · Français · Italiano · Português · Nederlands

Sixteen formats. Two tracks.

Video ends in a beat table. Native ends in long-form copy and twenty image concepts. Same dossier.

UGC
  • UGC testimonial30–45s
  • UGC problem / solution30–45s
  • UGC before / after30–45s
  • UGC tutorial30–60s
  • UGC unboxing20–40s
  • UGC review45–60s
  • UGC greenscreen20–40s
  • UGC listicle45–75s
  • UGC day in the life30–60s
Long form
  • Spokesperson VSL90–120s
  • Founder VSL90–150s
No talent
  • Motion mechanism30–60s
  • Static set
  • Text native15–30s
Native
  • Native advertorial1200–1400 w

Questions about the process

How long does a run take?
Research takes two to six minutes, strategy about a minute, a script twenty to forty seconds. Everything runs in the background; leave the page and come back.
What if my product has no page yet?
Describe it in a few sentences. Name, what it does, who it is for, price and any named proof. The research runs exactly the same way.
Can I run research again for the same product?
Yes, any time. The previous dossier and its scripts stay. Most brands run once per product and generate dozens of scripts from it.
What does the quality gate do when a check fails?
It shows the failing check, the note, and the beats concerned. You regenerate that beat or swap hooks. Nothing blocks you from exporting.
Start with your product

Want it produced? 36 videos in 14 days.

Pick up to 12 scripts. We cast, shoot and edit every one in three hook variants and deliver 36 finished videos in 14 days, ready for Ads Manager.

See how it works
  • 36
    finished videos per batch
  • 12
    scripts, three hooks each
  • 14
    days from sign-off to delivery